What Am I So Afraid Of?

The Scream by Edvard Munch

Why do people dislike the cold?

Some of you may even shiver at the thought of it.

You might say "that's common sense", so I say to you to explain it then.

If you've got the answer, come meet me at my igloo and I'll prepare some nice salmon for us.

See, this whole thing of being afraid of the cold, avoiding it like the plague, seems a bit dodgy.

But hear me out.

Our ancestors from all the way back to caveman times have always seen low temperatures as a REAL threat.

They were in survival to the external environment, where a frost could lead to devastation of an entire village.

Ötzi on ice. / (Ötzi) © South Tyrol Museum ofArchaeology/Eurac/MarcoSamadelli-Gregor Staschitz; (Background) sbayram/E+/Getty Images

Nowadays though, apart from some regions like Siberia, we live in comfort.

The kind of comfort that comes from society's evolution, and having homes made of brick, with central heating.

Now, the cold is not a threat to our survival anymore (our neighbours' shiny new car makes us more worried).

You could even say that we retired our fear of the cold, kinda like we don't need it anymore.

But we still dislike it. Our reptilian brain screams survival.

And what triggers adrenaline more than a life-threatening situation?

Because we live in such shielded environments, our adrenaline doesn't get activated much anymore, it's like a part of us stays asleep most of the time.

This is why humans had the great idea to put themselves in "danger".

By creating activities such as ice baths and skydiving, we recreate moments that our ancestors lived through. Except they were in real danger, whereas we are in safe hands.

It's a way for the modern man and woman to use more of their body, and use features that are hidden within them. Without worrying about death.

It's also a way to reconnect with our ancestors, by experiencing a bit of their life.

So, if you're dying to survive in safe and scientifically tested ways, while strengthening your instincts, then go do something fun and slightly dangerous.

Make sure you're always being guided by a professional! I don't want blood on my hands :p

We of course recommend the cold plunge. It's effects trigger our fear of low temperatures, without putting us at risk.

And of course, when you come to us, you'll be guided by professional ice bath-ers, ready to answer any of your questions.

Feel your great-great-great-great-great-great-great-great-grandparents' struggle to live, right after a hot sauna though ;)

Click here, and we'll take you to your first session of The Plunge.

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